Realism
Knowing something is real could mean to use our senses to determine it. If we can smell something, we know the smell is real because it is going up our noses, the same goes for taste, it is real because we are eating it. Hearing something could mean it is real because we can hear it. Seeing something can determine if it is real because we see it with our own eyes. Touching something, in terms of that something being an object is the most important in my opinion because we can see, hear, smell and taste but that doesn't necessarily mean something is real, if you can touch it with your own hands then it gives the object realism.
Cultural Change
British new wave 1960's - The youth of this age were expected to behave like their parents but they started to rebel against them. Before this it was sinful to have a baby at a young age or have sex without being married first. If we compare this to todays age, people who have children at a young age are now helped with benefits and given a house to live in. It was also terrible to be in a relationship with someone from another race, in some countries this is still an abomination but in the uk its not really an issue anymore. The pill was invented in 1950's so people could have sex without worrying or facing the consequence of having a baby, some people today would get pregnant because of all the benefits they get, not because they actually want a child.
Older generation understanding youth and technology.
Technology has advanced greatly from what it used to be. People of the older generation who will be grandparents now, never had any sort of electronic technology growing up as we do today. I want to talk about mobile phones and the internet. Mobile phones are a normal thing to have today, most older people from the ages 60-90 have mobile phones but they may not be as advanced as a teenagers phone because they don't know how to use them properly or they don't care for the extra things such as games and a camera on their phone. They haven't adapted to the technology because they never grew up with it, it is a foreign thing to them. The internet is much less used by the older generation again, because they don't know what to do and some don't want to be taught. I recently bought a gift online for an older person. It was a tea set in tins that had London attractions on them. I gave her the gift and she asked me when I had been to London, everyone started laughing but she really didn't know about how the internet worked and the concept of online shopping.
Shock Value
If something is shocking more people will talk about if so it will get advertised through word of mouth and it will get more views. This shocking piece is a video that went viral of a thug spinning an old woman around by grabbing her shoulders. This happened in the Romanian village of Jilava. This footage popped up on my facebook one day and there were many people who were disgusted by it but there were also people, mainly young people who found it hilarious. From this it was shared and shared so a lot of people will have seen this video. If we applied this to selling something, where the target audience would be shocked (but find it good or funny), it could be a very good way to advertise and sell products.
References
https://www.youtube.com/watch?v=f5_j2XafpHU
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