Week Ten - The Image as Ideology/Gendering the image.

Ideology
Definition of ideology in English:
NOUN
1(plural ideologies) A system of ideas and ideals, especially one which forms the basis of economic or political theory and policy:the ideology of republicanism
MORE EXAMPLE SENTENCES SYNONYMS
1.1The set of beliefs characteristic of a social group or individual:a critique of bourgeois ideology
MORE EXAMPLE SENTENCES

2[MASS NOUN] archaic The science of ideas; the study of their origin and nature.
EXAMPLE SENTENCES
2.1archaic Visionary speculation, especially of an unrealistic or idealistic nature.

What we know is what we have been told to know.

These two perfumes differ in price greatly. Dolce and Gabbana The One costs £72.50 for 75ml whereas Charlie Red costs £4.99 for 100ml. For 25ml less, many people would much rather pay the higher price for the more expensive and extravagant perfume. This is one way to talk about ideology. Because with having the more expensive perfume you can smell expensive and you can show off to your friends and tell them you have this material thing. These two perfume bottles probably didn't cost very much to make in comparison to each other and I don't think the cheap perfume would smell that bad but not many people would be proud to get their Charlie Red perfume out and start spraying it because they might be branded as scruffy or cheap for having it.


Figures
Figure 1 - Dolce and Gabbana Perfume
Figure 2 - Charlie Red Perfume

References.
http://www.oxforddictionaries.com/definition/english/ideology
http://www.theperfumeshop.com/pws/ProductDetails.ice?ProductID=1271
http://www.theperfumeshop.com/pws/ProductDetails.ice?ProductID=3205